Monday, 28 November 2016

LO3: Planning the production of the Audio-Visual Advert

A) Inspirations and Idea Generation:
Logo:

TV Spot adverts (Thrillers):







B) Pre-Production Materials:
Storyboards for TV Spot:














C) Planning - Production Schedule, Gantt Chart and Budget:
The Production Plan:



Gantt Chart:



Budget:

Estimated Costs: £10,445.22 (This includes our TV Spot being aired on ITV in the morning once)

Editor:
For an editor to make the TV spot in a month, it would cost on average £2,275 due to the estimated salary made by Indeed.com where it stated that they earn £27,319.


Apple iMac:
To do the work you would need a platform to work on and a standard Apple iMac would cost around £1,950



The Software (Adobe Premiere CC):
The software the audio-visual advert will be created on would cost in total, £20.22 a month.


Distribution of the audio-visual advert:
The trailer could be distributed on a social platforms such as YouTube and Facebook, but this requires a following to start with that an kickstart the sharing and distribution of the trailer.

The trailer could also be distributed as a TV spot, which is the ideal distribution for this trailer. According to ITV, they charge different amounts for different regions, as well as different time shares for just one singular 30 second advert. If I was to advertise to one specific region such as 'Border' in the morning time slot (This Morning), it would only cost £50, but if I was to advertise to the every region it would cost about £6,200. But all this is being seen by a much larger amount of audiences, considering our film is a short film and has a lower budget, it would most likely be advertised on a channel with a much smaller audience.


D) Planning - Risk Assessment and Recce Form:

Risk Assessment:

Recce Form: